Calvin Klein

Beats essay

I have chosen this advert because it shows Dr Dre wearing the headphones he has made. The b sign is for beats.This advert is different from the others because it shows Dr Dre himself.  The slogan is 'People aren't hearing all the music' so they should use Dr Dre beats. These beats are better because they are monster headphones. The headphones are good quality unlike all of the other ones. This one is called the monster so the bigger version.

The audience are people who enjoy listening to music. The background colours are red and black the colour of the logo. With beats you can listen to your music in peace without people hearing it. Beats headphones are known for having very good bass. The camera angle is close up.



I chose this image because these headphones are wire less so they are Bluetooth and you wont need any wires. This is good in the gym because there is no wire in the way. Hear what you want is saying you can listen to anything you like without people interrupting.The slogan is 'The next chapter begins'.

Beats has been a big success through out the years.

Beats has made many headphones and all in different colours. Beats is making round about $1.5 million. Beats headphones are worth over £80. Beats have made different things like headphones, earphones and speakers. I think these two adverts are better to use especially the Bluetooth ones because there's no wire and you can listen it anywhere you want. 

This is saying 'hear what you want'. So you can listen to what ever you want to by using those headphones. Also beats has a good quality and good bass.

In this picture it shows the colour of the headphones which is red and black. The target audience would be for those who enjoy listening to music. The b on the headphones signifies the make Beats. Over the years Dr Dre has made many headphones and now speakers.The company is apple. This target audience also is mostly young people. There has been so many type of headphone and different colours as well. Beats has been a big success through out the years.

Beats adverts are trying to target people that listen to music and you can listen to it with headphones, earphones and speakers. Also if you use Beats headphones you will be ready for anything. You can listen to music by Bluetooth so no wires because sometimes the wire gets in the way so if you go for a jog nothing gets in the way and that good.  Beats Electronics is a division of Apple which produces audio product. Apple employee rapper and producer Dr. Dre made an estimated $620 million last year.

In 6 years Dr. Dre has turned Beats headphones into a $1 billion plus business. Since 2008 Beats brand has risen to a 53% share of the global headphones market.